LOTTE has introduced a new corporate identity that visualizes
its vision of being a “Lifetime Value Creator”
LOTTE has introduced a new
corporate identity
that visualizesits vision of being a “Lifetime Value Creator”
The new logo can be interpreted as any one of the three letters
L, V, or C, which stand for Lifetime Value Creator.
The dot represents the starting point of your life, while the line represents the path it will take together with LOTTE.
The round, diamond-shaped backdrop framing the symbol is
modeled after the base of LOTTE World Tower.
The symbol itself, which at first glance resembles an L, symbolizes LOTTE’s modesty, dynamic spirit, and originality.
The new logo can be interpreted as any one of the three letters L, V, or C, which stand for Lifetime Value Creator. The dot represents the starting point of your life, while the line represents the path it will take together with LOTTE. The round, diamond-shaped backdrop framing the symbol is modeled after the base of LOTTE World Tower. The symbol itself, which at first glance resembles an L, symbolizes LOTTE’s modesty, dynamic spirit, and originality.
CI is a combination of the symbol mark and logotype and is used to officially indicate the company name, LOTTE ENERGY MATERIALS. The symbol mark cannot be used alone.
The LOTTE ENERGY MATERIALS CI logo is an intellectual property protected under trademark law and cannot be arbitrarily changed or used without prior consent of us.
CI is a combination of the symbol mark and logotype and is used to officially indicate the company name, LOTTE ENERGY MATERIALS. The symbol mark cannot be used alone.
The LOTTE ENERGY MATERIALS CI logo is an intellectual property protected under trademark law and cannot be arbitrarily changed or used without prior consent of us.
